“Katz Menu” by Magenta, Belgium, concludes our Lars Wallentin design voting.

Magenta in Brugge, Belgium, which was established as a graphic agency back in 1989, has become a partner for many companies in drawing up strategy, media planning and graphic design. They deliver customization with a healthy mix of creativity and reality.

- Offline or online, regional, national or international, we give every project all, they use to say.

And this is their statement on the “Katz Menu”, which won a “Gold Pentaward 2011”:

- This is a new range of colorful packages with a high percentage of fun. They were specially designed for the early adopter, but also for young parents, who know what their cat wants. We took a “Golden Pentaward” for this funny line of cat food. Need a better reason to be proud?

Wallentin comments on his contribution to our series of 25 design stories and also to the “Katz Menu”:

Lars Wallentin:

When Ragnvald asked me to comment on some of the “Pentawards” winners, of course I said yes, and I was very flattered. --- Only now do I realize what a difficult job it is, as I can't be too negative in my comments, as I will then be “attacked” (and perhaps hated as long as I live -) by both the winners and my friends Evrard.

It goes without saying that I most likely would have voted to 80% as the jury, but now and then selected other designs. I am not sure that I would have selected the “Katz Menu”. I obviously like and admire the cat cartoon, which gives a very high shelf impact (but compared with “Felix” – no further comments). But the rest is what I call “half-way”.

The Katz logotype could have been worked on a little more. Imagine what a drop-shadow would have added! The Cooper black typeface (I hope I'm right – it's a long time since I studied type-faces) at the bottom looks a bite trite.

Well: A nice idea that could have been far better.

Klikk her for å bestille abonnement på Matindustrien