NEWS IN ENGLISH
RSS”Lyngen Lofoten” was among the Silver Winners of ”Pentawards 2011”. LW is not too happy.
Annonse
About Lars:
Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.
Norwegian Strømme Throndsen Design, Oslo, received 3 awards at Pentawards 2011, held in New York on September 29th. Creative director Morten Throndsen and senior designer Eia Grødal were both present at the ceremony and had the pleasure of receiving the Gold Award for Jens Eide, the Silver Award for Lofoten Lyngen and the Bronze Award for Michael's Farm.
Congratulations - excellent!
But Lars is not too happy about the “Lyngen Lofoten” design.
Lars Wallentin:
A Norwegian winner
– but not a Wallentin one!
Of course, the design is interesting – more than most of today's packages – but the layout is what the Brits call “a dog's dinner” – totally unstructured.
Yes: Interesting, but “Lyngen”, the arctic alps merit a better writing and not a crossword.
What a missed opportunity not showing when the mountains meet the sea!
No: Not a winner – but a very special pack!
