Designnytt

Design: Wallentin's vote 23/25


“Coffee and Tea” from Koffiebranderij G. Peeze won a “Pentawards 2011” Silver Award.

Annonse

About Lars:

Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.

Design is the work of Sogood, the Netherlands. This is what they say about their work:

- We have visualized quality and durability throughout the chain by means of having a local farmer enjoy the final product. Everybody who sees the packaging, instantly recognizes this, even abroad.

Lars does not quite agree:


Lars Wallentin:

Honestly:
Why give a prize to something so little creative?

Nice faces – so what?
Peeze branding is OK – but is there a watchmaker sponsoring behind?
No: Packaging is more than a nice picture.


Klikk her for å bestille abonnement på Matindustrien

Mer om Designnytt

Ny design på Sushi

20.03.14 - kl 06:44 Sushiproduktene fra Blue Dragon relanseres nå med ny emballasjedesign og nye varianter.

Skaper attraktive pakninger

05.02.14 - kl 06:53 Arctic Paper Grycksbo og studenter ved Broby Grafiske har funnet bruksområder for AP-Tec Pack.

Også GULL til Norge!

25.09.13 - kl 05:55 OlssønBarbieri As, Oslo, ble belønnet med en gullmedalje i årets designtevling "Pentawards".

Viktigste saker nå

Bærekraftig avfallshåndtering

Avery Dennison har i samarbeid med det italienske selskapet Tramonto Antonio utvidet sitt avfallsprogram og gjort det mer miljøvennlig.

Gilde 50 år

I går var det nøyaktig 50 år siden de første kjøttvarene fra Gilde ble sendt ut på markedet.

Nytt palleteringsanlegg

Med nytt transport- og palleteringssystem har kapasiteten til slakteriet Furuseth AS økt betraktelig.

Sikrer trygg babymelk

Ishida X-Ray sørger for ekstra sikkerhet for babymelk på flaske.

Siste kommentarer