Design: Wallentin's vote 23/25

“Coffee and Tea” from Koffiebranderij G. Peeze won a “Pentawards 2011” Silver Award.


About Lars:

Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.

Design is the work of Sogood, the Netherlands. This is what they say about their work:

- We have visualized quality and durability throughout the chain by means of having a local farmer enjoy the final product. Everybody who sees the packaging, instantly recognizes this, even abroad.

Lars does not quite agree:

Lars Wallentin:

Why give a prize to something so little creative?

Nice faces – so what?
Peeze branding is OK – but is there a watchmaker sponsoring behind?
No: Packaging is more than a nice picture.

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