Bottle design for “Cheeky” Peach Tea won a “Pentawards 2011” Gold Award.
Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.
Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 35 countries attest to his legend of design. Karim's diversity affords him the ability to cross-pollinate ideas, materials, behaviors, and aesthetics from one typology to the next, crossing boundaries and broadening consumer horizons across the globe.
His award winning designs include democratic objects such as the ubiquitous Garbo waste can and Oh Chair for Umbra, interiors such as the Morimoto restaurant, Philadelphia and Semiramis hotel, Athens and exhibitions for Deutsche Bank and Audi. Karim has collaborated with clients to create democratic design for Method and Dirt Devil, furniture for Artemide and Magis, brand identity for Citibank and Hyundai, high tech products for LaCie and Samsung, and luxury goods for Veuve Clicquot and Swarovski, to name a few.
Now back to the “Cheeky” Gold Winner. How does Lars Wallentin react to it? He goes straight to the point:
Did it get an award thanks to Karim Rashid (who I have great respect for) or thanks to a very unique shape?
I don't know. Once more difficult to judge if you do not hold the bottle in your hand. Let me judge as follows:
-- well, as you can see: Both good and bad.