NEWS IN ENGLISH
RSSBIB for “Rotwein Inflationsbremse” won a “Pentawards 2011” Gold Award. Lars: - I agree.
Annonse
About Lars:
Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.
- Outside a cardboard box, inside a foil tube that holds the wine after opening up to eight weeks. Aromatic and fresh keeping, this box saves 40% costs, 85% waste and 55% CO2 for production and transport in comparison to the traditional glass bottle.
- This is a superb environmental performance and three-liter premium wine at an unbeatable price, says “Pentawards” entrant, Ruska Martin Associates of Berlin, Germany.
Lars Wallentin:
Wow!
This is a clear winner as it is UNIQUE!
The design tells the correct story that it is “not expensive wine”, and for those who would say “it doesn't look like wine”, I answer “don't forget that this pack is in the middle of all other wines!”
Great concept, but as I often say, and as you can read on my website packagingsense.com “first you design – then you decorate”.
This pack could, however, have had a little bit more decoration.
