NEWS IN ENGLISH
RSSLars finds the “Pentawards 2011” Gold Award “Orange Strawberry” by Hoogesteger boring.
Annonse
About Lars:
Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.
This is the work approach of the design studio behind the winner, Design Bridge in London, UK:
“No two brands are the same and no two brands should ever have the same solution. However, we believe all successful brands do have one thing in common: a great idea at heart. And moving from a big idea to a brilliantly executed reality takes hard work and expertise. Our strategic, creative and implementation teams work closely together on every brand challenge to bring big ideas to life in an engaging and effective way”.
Does it work also in this case? Lars Wallentin is not quite convinced.
Lars Wallentin:
Here we go again – one more of these boring British retail-inspired minimalist designs.
Yes: It is unique with the “hanging” fruits.
But no taste, no excitement.
Albert Einstein would not have given this his vote – for me just boring.
Sorry, Design Bridge!
