NEWS IN ENGLISH
RSSLars Wallentin is not too happy with the Silver “Pentawards 2011” winner “Froosh”.
Annonse
About Lars:
Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.
The brains behind the “Froosh” packaging design are Pearlfisher in London, England. They also have an office in New York, USA.
This is their mantra on design: “Design is to create the future. And it creates a better future because it solves problems, connects, seduces and transforms with maximum impact. We create designs informed by insight, distilled by strategy and brought to life through realization. Insight sees the future. Strategy shows the way to future”.
So far, so good. And what is the verdict of Lars Wallentin when it comes to the design of the “Froosch” packages? Hmmm ---
Lars Wallentin:
--- one more of those minimalist UK design which I just don't like.
Missed opportunity. Just imagine if they had given color to the “double o's”!
No: Such designs should not win, in my opinion. But the jury has seen it differently.
Sorry, Pearlfisher.
