NEWS IN ENGLISH
RSSDesign agency Black and Gold won a “Pentawards 2011” Gold Award for “Quick me out”.
Annonse
About Lars:
Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.
For twenty years, Blackandgold have been working with leading French and international brands to leverage their assets, whether they are in mass food retail, luxury hotels, cosmetic or distribution. The agency has a core message:
“It is essential to understand peoples' behavior before creating products that might attract them, shops where they feel at ease and identities, which place them up front. A brand or a product is fundamentally the idea that consumers have of it. That is why, the agency focus on understanding their motivations and on developing a global vision of their expectations in order to better shape, or "design" this idea.
This is a design guru's opinion:
Lars Wallentin:
If you compete with McDonalds, your message must be “friendly”. This is a friendly design, joyful and positive, built around the brand icon “Q”.
I like it very much as it strengthens the brand identity and does not let the illustrations prevail.
The colors express TASTE!
Well done!
