NEWS IN ENGLISHWith “Davidoff Champion Energy” Alnoor Design won a “Pentawards 2011” Gold Award .
Annonse
About Lars:
Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.
According to perfume specialist Davidoff, “Davidoff Champion Energy” is all what a champion is asking for: Energy, audacity and power. – With its dynamic profile, daring, fresh and lighthearted fragrance, this new perfume scents truely embodies your willingness, you energy and your achievement, says Davidoff.
Alnoor Design of Paris created this extraordinary packaging. Mr. Alnoor states: “Each of my designs has a meaning. Developed from the stance of semantics, my objects contain a symbolic message, which is entirely deliberate”.
How does our friend Lars Wallentin respond to it? Here's the answer:
Lars Wallentin:
--- well, here we are in a category where
a) creativity is a must
b) there are no rules or category norms
c) you must be remembered
d) materials and shape play a more important role than the graphics.
Davidoff/Alnoor: You did it!
