NEWS IN ENGLISH
RSSWhich are Wallentin's comments on Pentawards Gold Winner “Coffee Tanzania”?
Annonse
About Lars:
Lars G. Wallentin is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years he has traveled the world to teach how to create brands, packaging and communication in the most efficient manner possible. Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also highly appreciated as a jury member in design competitions. Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners all over the world.
This category beverages winner was created by Subplot Design in Vancouver, Canada. The design studio, which was founded by Principals Roy White and Matthew Clark in 2003, is by now internationally well known for creating category-defining corporate and consumer brands.
And which are the comments from our eminent guest writer Lars Wallentin to the “Coffee Tanzania” design?
Here they are:
Lars Wallentin:
This design – or rather these designs – smells of "Fair trade". I always used to say: “People on packaging doesn't work”.
But there are no rules without exceptions.
These faces RADIATE a natural non-industrial product – i.e. coffee beans as a primary untreated raw material picked by real people and not by machines.
Well worth its award!
