Question: What is a Good Packaging Design? Answer: Listen to Lars G. Wallentin!

He is beyond any doubt the world's most recognized packaging design specialist. For more than 30 years Wallentin has traveled the world, from Australia to Brazil, from China to France, from Sweden (his native country) to South Africa, to teach, within Nestlé, how to create brands, packaging and communication in the most efficient manner possible.

The showman

Lars is also an exceptional showman. Each of his lectures is a real treat, where the audience learns while having fun. He is also much in demand and highly appreciated as a jury member in design competitions, such as the “Pentawards”, where he has given his opinion since the first edition.

Today, Lars Wallentin continues his passion, giving advices to design agencies and brand owners in the four corners of the world.

Wallentin's vote

We picked 25 of the 2011 winners of the prestigious packaging design competition “Pentawards” and asked Lars for a comment on each one of them. His answer: “Of course!” And so, today we start with the first one. Simply have a look at “Design: Walletin's vote 1/25”

Additionally, read about Wallentin's new contribution “The world's first book about packaging communication” on his website www.packagingsense.com

PS: In order to attract a broader audience, we have chosen to present the 25 “Wallentin's votes” in English in stead of Norwegian.

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