News in english

Sales boosted with LCD

Kai Kristiansen believes that brand owners can increase their sales using LCD-displays, like Mills now do with great success.
Foto: Per Nordberg

Mills' school start campaign has been boosted with a 43 per cent increase in sale thanks to a shop display with integrated LCD-screen.


About Mills

Mills is a Norwegian manufacturer of foods. Most of the products need cooling, but Kaviar and Leverpostei are two major brands that can be displayed on the shop floor.

The LCD-display is integrated in a cardboard display, made by Peterson Packaging, Display. Mills have rented 100 LCD-screens from Peterson, and the numbers speak for themselves.

43 per cent up

The sales for brands like Kaviar and Leverpostei, which both have a very high market share, are up with 43 per cent during the campaign. For other displays that do not have an integrated LCD-screen, the campaign boost is "only" 14 per cent.

- The stop effect on customers are much stronger with an LCD-screen, than with ordinary dislplays, explains Nina Fernandez Kvammen in Mills.

On the screen, still pictures and video clips from a current TV advertising campaign is being showed, together with delicious examples of bring-along sandwiches made from the campaign products.

Videos and pictures on the LCD-screen make people stop. Then they very often pick a product from the display.
Per Nordberg


The campaign display developed by Peterson is unique in its kind. Unlike other countries, there aren't many LCD-screens to be seen in Norwegian shops.

- Many of our customers want TV-screens in the shops, but they fear the expences. Our solutions is cheaper, since the customers only buy the display, as usual. The LCD-screen can be rented from us for a short periode of time, like a monthr, says Kai Kristiansen i Peterson Packagaing, Display.

All information being showed in the screen is stored on a computer chip, programmed by the Peterson companion company, Display Teknikk.
- The shop attendants only need to plug in the power chord, there are no other buttons to push, Kristiansen says.

Klikk her for å bestille abonnement på Matindustrien

Mer om News in english


Se større kart »

Viktigste saker nå

Etiketten er ferskvare

Etikettene har utviklet seg fra enkel informasjonsbærer til viktig markedsføringskanal.

Hitler til kaffen

Skal det være en kaffekopp med sukker og Hitler?

Mindre pakker mot svinn

Mindre forbrukerpakninger var blant innspillene i debatt om matsvinn i Oslo.

Din egen Tabasco

En Tabasco-flaske på bordet med restaurantens eller hotellkjedens egen logo? Ikke noe problem.

Siste kommentarer