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Wrapped up like hayballs


Cross Wrap is tested to be the best method for packaging wooden materials like plywood.

- My husband got the idea of a new way of wrapping wooden materials from watching hayballs.

Annonse

Publisert 30.06.09 kl. 15:00, oppdatert 03.09.09 kl. 10:16

Cross Wrap

Company established i 1994, nine employees. Building strech film machines for wrapping rectangular products, basically for wooden materials.
Revenue: 3,4 million EUR

Wrapped up hay balls look like eggs, and that's just what people have started to call hem, tractor's eggs.


Great idea

Satu Kivelae in Cross Wrap tells us that her husband Kalle used to sell packaging machines for hay balls and other round products.

- Cne day he was asked if they had a method for wrapping rectangular products, which they did not.

Kalle did, however, come up with a method for wrapping plastic film that no-one had ever thought of before.


Not that easy

The company Cross Wrap was established, and the couple started selling their great idea.

At the time, wooden materials where wrapped on three sides, leaving the bottom unpackaged. The Cross Wrap-method would seal the package on all sides, creating a air and water proof packaging.

- It was not easy to sell this idea at the start. It was an established thruth that wooden materials would rotten in a sealed packaging, says Kivelae


Satu Kivelä is CEO in Cross Wrap which is based on her husband brilliant idea of wrapping plastic films around wooden materials
Photo Per Nordberg

VTT

Cross Wrap did not give up that easy, but contacted the Finish packaging research centre VTT, which compared the new method with the excisting packaging methods - both for plywood and vineer.

- VTT found that a packaging sealed on all sides was better in all aspects than conventional packaging. Wooden materials will not twist when the packaging is sealed, Kivelae explains.


Looking for trouble

Today, Cross Wrap produces machines for strech film wrapping of wooden materials and reclyable waste.

- We are not looking for the easy way out, we are still looking for trouble, Kivelae says.

- This means that we are not targeting the consumer market, but branches having throuble with their precent packaging methods.

Read more about Cross Wrap on www.crosswrap.com

You can also visit them at Scanpack in Gothenburg, 21.-24. October.


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